Whitaker

Martha Whitaker is a graduate of the University of Oregon with a B.S. in Advertising and Journalism and a minor in Global Studies. Originally from Oxford, MS she now splits her time between Eugene, OR and Oʻahu, HI, experiences that continue to shape how she sees culture, identity, and storytelling.

She has always been drawn to social media, creativity, and understanding what people connect with online. From the rise of VSCO in 2019 to growing audiences on Pinterest and TikTok, she became fascinated by trends, visuals, and the kind of content people stop scrolling for. After seeing several of her own posts gain traction, she realized she had a strong instinct for digital storytelling—an interest that evolved into a passion for creative strategy, branding, and audience-focused content.

She’s especially interested in creating work that feels current, visually intentional, and culturally aware—blending creativity with strategy in ways that feel authentic and memorable.