Social Media Manager

    • Started in June 2024 until October 2024

  • Instagram follower growth rate was 1,300% in 4 months

    • Managed event photography and social media coverage for Oahu Area Games 

    • Created and posted team photos and highlight content for Instagram and Facebook 

    • Supported brand visibility through community storytelling and athlete features

For Special Olympics Oʻahu

View Social Media Posts

Red Bull Strategic Recommendation

  • Collaborated on a quarter-long strategic campaign to reposition Red Bull as a trusted companion for Gen Z creativity and energy 

  • Conducted competitor and audience analyses, developed brand voice guidelines and presented a multimedia marketing proposal to a mock client panel 

  • Integrated social media storytelling and experiential marketing strategies focused on authenticity and wellness

JCOM359 - Account Management

View Competitive Analysis
View Strategic Recommendation

De’Longhi Media Plan

JCOM361 - Advertising Media Planning

  • Developed a media campaign aimed at positioning De’Longhi as the preferred espresso brand for young professionals seeking balance and creativity 

  • Led audience research and insight development to identify lifestyle-driven messaging opportunities 

  • Pitched campaign concept and media plan to De’Longhi’s media planning team, presenting creative rationale, strategic objectives and projected KPIs

View Media Plan