Manage multi-platform social media accounts across multiple client brands, developing and executing content strategies tailored to diverse audiences
Create, schedule, and optimize social content to drive engagement and maintain a consistent brand voice across platforms
Write press releases, media pitches, and broadcast scripts supporting integrated PR and digital campaigns
Public Relations Intern
Clients
Lead content strategy for the University of Oregon’s largest academic department, driving student engagement through multi-platform campaigns
Develop cross-channel content (social, web, email, print) to deliver cohesive, on-brand messaging
Collaborate with leadership to translate institutional goals into compelling visual and written storytelling
Strengthen audience targeting through strategic messaging and performance-focused campaigns
Communication Assistant
@uocas IG posts
Developed an integrated marketing campaign for FOX’s 2026 FIFA World Cup coverage targeting Gen Z audiences
Conducted audience research and created a strategic brand concept and messaging framework
Designed cross-platform social media and content strategy, including sample assets and a content calendar
Collaborated on campaign development and presented final pitch materials
Awarded Best Campaign among University of Oregon teams by FOX Sports
FOX Sports | FIFA 2026–Seattle Campaign
the presentation
The Campaign Book
Social Media Manager
Grew Instagram following by 1,300% in 4 months through strategic content, real-time event coverage, and audience-focused storytelling
Led social media strategy and event coverage for O‘ahu Area Games, producing real-time and post-event content across Instagram and Facebook
Produced athlete features and highlight content that strengthened community engagement and brand visibility
Captured and edited event photography to support storytelling centered on athletes, volunteers, and community impact
@specialolympicsoahu Posts