• Manage multi-platform social media accounts across multiple client brands, developing and executing content strategies tailored to diverse audiences

  • Create, schedule, and optimize social content to drive engagement and maintain a consistent brand voice across platforms

  • Write press releases, media pitches, and broadcast scripts supporting integrated PR and digital campaigns

Public Relations Intern

Clients

  • @marukaihawaii

  • @mangomango.hawaiii

  • @jejubingdessertcafe

  • @ ymcahonolulu

  • @lavishkapolei

  • @sohawaii

  • @transformhigov

  • @dumplingfactoryhawaii

  • Lead content strategy for the University of Oregon’s largest academic department, driving student engagement through multi-platform campaigns

  • Develop cross-channel content (social, web, email, print) to deliver cohesive, on-brand messaging

  • Collaborate with leadership to translate institutional goals into compelling visual and written storytelling

  • Strengthen audience targeting through strategic messaging and performance-focused campaigns

Communication Assistant

@uocas IG posts

Social Media Manager

  • Grew Instagram following by 1,300% in 4 months through strategic content, real-time event coverage, and audience-focused storytelling

  • Led social media strategy and event coverage for O‘ahu Area Games, producing real-time and post-event content across Instagram and Facebook

  • Produced athlete features and highlight content that strengthened community engagement and brand visibility

  • Captured and edited event photography to support storytelling centered on athletes, volunteers, and community impact

@specialolympicsoahu Posts

  • Developed an integrated marketing campaign for FOX’s 2026 FIFA World Cup coverage targeting Gen Z audiences

  • Conducted audience research and created a strategic brand concept and messaging framework

  • Designed cross-platform social media and content strategy, including sample assets and a content calendar

  • Collaborated on campaign development and presented final pitch materials

  • Awarded Best Campaign among University of Oregon teams by FOX Sports

FOX Sports | FIFA 2026–Seattle Campaign

the presentation

The Campaign Book

Red Bull Strategic Recommendation

JCOM359 - Account Management

  • Collaborated on a quarter-long strategic campaign to reposition Red Bull as a trusted companion for Gen Z creativity and energy 

  • Conducted competitor and audience analyses, developed brand voice guidelines and presented a multimedia marketing proposal to a mock client panel 

  • Integrated social media storytelling and experiential marketing strategies focused on authenticity and wellness

Strategic Recommendation

Competitive Analysis

DēLonghi Media Plan

JCOM361 - Advertising Media Planning

  • Developed a media campaign aimed at positioning De’Longhi as the preferred espresso brand for young professionals seeking balance and creativity 

  • Led audience research and insight development to identify lifestyle-driven messaging opportunities 

  • Pitched campaign concept and media plan to De’Longhi’s media planning team, presenting creative rationale and strategic objectives

Media Plan